Edward Malekan is the President and Founder of Eternity Financial Alliance, a firm built on a promise: personalized guidance that puts people before products. Born in New York and raised in California, Edward has built a nationwide client base, helping high-income earners navigate wealth management, retirement and income planning, life insurance, and asset protection.

His approach is tailored to each client, offering diversified strategies across traditional and alternative assets, designed to grow, protect, and preserve wealth while keeping long-term goals in focus. By collaborating with a select network of CPAs, tax advisors, and trust attorneys, he ensures every strategy is coordinated and tax-aware.

Edward invests heavily in client relationships—conducting regular reviews, hosting educational dinners, and leading annual retreats to keep clients informed and connected. For Edward, clients are more than clients—they’re family.

Success, he says, is measured in peace of mind: clarity, confidence, and a plan you can believe in 

Cindy Birkland brings decades of entrepreneurial, real estate, and financial experience to her role at Etrinity Financial Alliance. A former mortgage company owner and record-breaking sales leader in Las Vegas, she has trained and mentored hundreds of professionals to success.

Today, she focuses on helping clients protect their wealth and prepare for retirement with confidence. Known for her no-nonsense approach and passion for education, Cindy is committed to guiding others toward lasting financial independence.

Bobby Kooros is a financial advisor at Eternity Financial Alliance, specializing in holistic, tax-efficient wealth planning and retirement income strategies. Originally from Iran, his journey—from national-level athlete to engineer and financial strategist—reflects his lifelong discipline and passion for helping others succeed.
With advanced designations including CLU®, ChFC®, and Series 65 credentials, Bobby brings integrity, clarity, and expertise to every client relationship. Based in Newport Beach, he enjoys outdoor adventures, fitness, and sharing his signature koobideh kabob with family and friends.

Originally from Iran, Aria Keyoumarsi is a Life Insurance and Annuity Specialist with Eternity Financial Alliance. After beginning his career in retail management, Aria transitioned into financial services in 2015, driven by a passion to help others gain financial confidence and protection.

Known for his detail-oriented and caring approach, Aria combines expertise in life insurance, long-term care, and annuities with a talent for educating and empowering his clients. He enjoys outdoor adventures, family time, and exploring his love for cooking and culinary creativity.

With a lifelong passion for education and firsthand experience of how poor financial advice can affect families, Elana Malekan brings both empathy and expertise to her role. After raising four children and supporting her husband’s business, she was drawn into financial services, where she found her calling in life insurance and retirement planning.

Today, Elana is dedicated to helping families secure their futures through clear education, guaranteed strategies, and a focus on protecting wealth for generations to come.

Mehrdad “Meyer” Rahmanian brings the perspective of a former downtown Los Angeles business owner to his role as a Life Insurance and Retirement Planning Specialist at Eternity Financial Alliance. After witnessing how many business owners lacked financial education and protection, Meyer was inspired to help others make their money work for them—safely and strategically.

Today, he focuses on empowering clients through life insurance, annuities, and retirement strategies designed to protect what they’ve built and secure their future.