--- title: Who We Are description: We promise to do all that we can in our power to do what’s best by you and your family to earn that trust and more importantly, keep that trust for a long-lasting relationship. --- [![](https://www.efa.agency/hs-fs/hubfs/ETERNITY%20FINANCIAL%20ALLIANCE%20(1).png?width=150&height=74&name=ETERNITY%20FINANCIAL%20ALLIANCE%20(1).png)](https://efa.agency?hsLang=en) [![](https://www.efa.agency/hs-fs/hubfs/ETERNITY%20FINANCIAL%20ALLIANCE%20(1).png?width=150&height=74&name=ETERNITY%20FINANCIAL%20ALLIANCE%20(1).png)](https://efa.agency?hsLang=en) [![](https://www.efa.agency/hs-fs/hubfs/ETERNITY%20FINANCIAL%20ALLIANCE%20(1).png?width=150&height=74&name=ETERNITY%20FINANCIAL%20ALLIANCE%20(1).png)](https://efa.agency?hsLang=en) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - About Us - [Who We Are](https://www.efa.agency/who-we-are) - [Our Planning Modul](https://www.efa.agency/our-planning-model) - Solutions - [Family Protection](https://www.efa.agency/family-protection) - [Retirement](https://www.efa.agency/family-protection-0) - [Retirement Supercharged](https://www.efa.agency/retirement-supercharged) - [Wealth Management](https://www.efa.agency/wealth-management) - [Company Benefits](https://www.efa.agency/company-benefits) - [Tax Mitigation](https://www.efa.agency/tax-mitigation) - [Estate Planning](https://www.efa.agency/estate-planning) - [Foreign National Program](https://www.efa.agency/foreign-national-programs) - [College Funding](https://www.efa.agency/college-funding-plans) - Take Action - [Risk Analyzer](https://app.onpointeriskanalyzer.com/entryform/BF0CBFFC-70D2-49E1-87A1-C235D7FAF7AD) - [Pro Calculator](https://www.efa.agency/pro-calculator) - [Premium Finance Estimator](https://www.myilia.com/agent-link/49542722-fa79-451f-bc1a-7d432f447b62) - [Schedule a Consultation](https://meetings.hubspot.com/edward-malekan) - [Contact Us](https://www.efa.agency/contact-us) - [Articles](https://www.efa.agency/articles) ### Who We Are ### Eternity Financial Alliance is one of the Most Unique Financial & Insurance Powerhouses of America.. ###### We don’t strive to just be better; we strive to be different! ## Why Choose Eternity Financial Alliance --- ![daed4ace-f007-4581-ae46-fe7f13bb342c](https://www.efa.agency/hs-fs/hubfs/Imported%20sitepage%20images/daed4ace-f007-4581-ae46-fe7f13bb342c.jpeg?width=450&height=314&name=daed4ace-f007-4581-ae46-fe7f13bb342c.jpeg "daed4ace-f007-4581-ae46-fe7f13bb342c") **We believe every family should have the opportunity to be financially secure, free and prosperous.** We promise to do all that we can in our power to do what’s best by you and your family to earn that trust and more importantly, keep that trust for a long-lasting relationship. Eternity Financial Alliance is a private-owned independent organization. This means EFA Professionals are not limited and have access to numerous of the leading, most reputable financial and insurance companies. ![nathan-dumlao-4_mJ1TbMK8A-unsplash-1](https://www.efa.agency/hs-fs/hubfs/nathan-dumlao-4_mJ1TbMK8A-unsplash-1.jpg?width=370&height=291&name=nathan-dumlao-4_mJ1TbMK8A-unsplash-1.jpg) ### Our Mission Our mission is to guarantee our fullest efforts in making a difference by providing security, stability, and growth for all our clients. We see our clients as if they themselves are our extended family members, by providing us the opportunity to serve them and to make sure the financial health of their families and businesses are safe. We know we are making a true & lasting impression. ![b8cc84be-f8ca-48ab-8c4f-88a6858f1f96](https://www.efa.agency/hs-fs/hubfs/Imported%20sitepage%20images/b8cc84be-f8ca-48ab-8c4f-88a6858f1f96.jpeg?width=390&height=260&name=b8cc84be-f8ca-48ab-8c4f-88a6858f1f96.jpeg) ### Our Vision Our vision is to change the status quo of the financial and insurance services industry by providing unprecedented value to our clients, virtually for all of our services. We believe that relationships between us and our clients are sacra scent ![a6207d8e-08df-495a-8ff2-659544d10842](https://www.efa.agency/hs-fs/hubfs/Imported%20sitepage%20images/a6207d8e-08df-495a-8ff2-659544d10842.jpeg?width=390&height=260&name=a6207d8e-08df-495a-8ff2-659544d10842.jpeg) ### Our Goal Our goal is to provide our clients with clarity of their financial scope by: assessing where their goals, passions, and struggles they have today, while simultaneously analyzing their financial goals for tomorrow and establishing their financial road map through retirement with confidence and precision. We utilize a comprehensive approach to educate our clients and design a strategy that is effective. Ultimately our clients are “left” with more security, safety, and aligned for growth. Our goal is to walk with you and for us to be your trusted resource for all financial matters ## Meet Our Team ### Edward Malekan [Follow me on LinkedIn](https://www.efa.agency/linkedin.com/in/edward-malekan-eternity-financial-alliance?hsLang=en) President & Founder ![Edward Malekan HS-1](https://www.efa.agency/hubfs/Edward%20Malekan%20HS-1.png) Edward Malekan President & Founder About Edward Malekan Edward Malekan is the President and Founder of Eternity Financial Alliance, a firm built on a promise: personalized guidance that puts people before products. Born in New York and raised in California, Edward has built a nationwide client base, helping high-income earners navigate wealth management, retirement and income planning, life insurance, and asset protection. His approach is tailored to each client, offering diversified strategies across traditional and alternative assets, designed to grow, protect, and preserve wealth while keeping long-term goals in focus. By collaborating with a select network of CPAs, tax advisors, and trust attorneys, he ensures every strategy is coordinated and tax-aware. Edward invests heavily in client relationships—conducting regular reviews, hosting educational dinners, and leading annual retreats to keep clients informed and connected. For Edward, clients are more than clients—they’re family. Success, he says, is measured in peace of mind: clarity, confidence, and a plan you can believe in  [LinkedIn](https://www.efa.agency/linkedin.com/in/edward-malekan-eternity-financial-alliance?hsLang=en) [Facebook](https://www.facebook.com/edward.malekan.eternity.financial.alliance/) [Instagram](https://www.instagram.com/edwardmalekan/) [Twitter](https://twitter.com/edwardmalekan) ### Cindy Birkland [Follow me on LinkedIn](https://www.linkedin.com/in/cindybirkland/) Retirement & Financial Representative ![Cindy Head Shot-1](https://www.efa.agency/hubfs/Cindy%20Head%20Shot-1.png) Cindy Birkland Retirement & Financial Representative About Cindy Birkland Cindy Birkland brings decades of entrepreneurial, real estate, and financial experience to her role at Etrinity Financial Alliance. A former mortgage company owner and record-breaking sales leader in Las Vegas, she has trained and mentored hundreds of professionals to success. Today, she focuses on helping clients protect their wealth and prepare for retirement with confidence. Known for her no-nonsense approach and passion for education, Cindy is committed to guiding others toward lasting financial independence. [LinkedIn](https://www.linkedin.com/in/cindybirkland/) [Facebook](https://www.facebook.com/cindy.wilke.birkland/) [Instagram](https://www.instagram.com/cindy_birkland/) [Twitter](https://www.twitter.com/apex-lisasmith) ### Babak (Bobby) Kooros, CLU®, ChFC® [Follow me on LinkedIn](https://www.linkedin.com/in/bobbykooroshighnetworth/) Financial Advisor ![Bobby Kooros](https://www.efa.agency/hubfs/Bobby%20Kooros.png) Babak (Bobby) Kooros, CLU®, ChFC® Financial Advisor About Babak (Bobby) Kooros, CLU®, ChFC® Bobby Kooros is a financial advisor at Eternity Financial Alliance, specializing in holistic, tax-efficient wealth planning and retirement income strategies. Originally from Iran, his journey—from national-level athlete to engineer and financial strategist—reflects his lifelong discipline and passion for helping others succeed. With advanced designations including CLU®, ChFC®, and Series 65 credentials, Bobby brings integrity, clarity, and expertise to every client relationship. Based in Newport Beach, he enjoys outdoor adventures, fitness, and sharing his signature koobideh kabob with family and friends. [LinkedIn](https://www.linkedin.com/in/bobbykooroshighnetworth/) [Facebook](https://www.facebook.com/bkooros) [Instagram](https://www.instagram.com/thebbkrs/) [Twitter](https://www.twitter.com/apex-lisasmith) ### Aria Keyoumarsi [Follow me on LinkedIn](https://www.efa.agency/linkedin.com/in/ariafinancialadvocate?hsLang=en) Life Insurance & Retirement Planning Specialist ![Aria HS-Oct-31-2025-01-51-01-3052-PM](https://www.efa.agency/hubfs/Aria%20HS-Oct-31-2025-01-51-01-3052-PM.png) Aria Keyoumarsi Life Insurance & Retirement Planning Specialist About Aria Keyoumarsi Originally from Iran, Aria Keyoumarsi is a Life Insurance and Annuity Specialist with Eternity Financial Alliance. After beginning his career in retail management, Aria transitioned into financial services in 2015, driven by a passion to help others gain financial confidence and protection. Known for his detail-oriented and caring approach, Aria combines expertise in life insurance, long-term care, and annuities with a talent for educating and empowering his clients. He enjoys outdoor adventures, family time, and exploring his love for cooking and culinary creativity. [LinkedIn](https://www.efa.agency/linkedin.com/in/ariafinancialadvocate?hsLang=en) [Facebook](https://www.facebook.com/Ariakeyoumarsi.EFA/) [Instagram](https://www.instagram.com/aria.keyoumarsi.cff/) [Twitter](https://x.com/FinancialAria) ### Elana Malekan [Follow me on LinkedIn](https://www.linkedin.com/in/goldenagefinancial/) Life Insurance & Retirement Planning Specialist ![Elana Malekan](https://www.efa.agency/hubfs/Elana%20HS.png) Elana Malekan Life Insurance & Retirement Planning Specialist About Elana Malekan With a lifelong passion for education and firsthand experience of how poor financial advice can affect families, Elana Malekan brings both empathy and expertise to her role. After raising four children and supporting her husband’s business, she was drawn into financial services, where she found her calling in life insurance and retirement planning. Today, Elana is dedicated to helping families secure their futures through clear education, guaranteed strategies, and a focus on protecting wealth for generations to come. [LinkedIn](https://www.linkedin.com/in/goldenagefinancial/) [Facebook](https://www.facebook.com/elana.malekan) [Instagram](https://www.instagram.com/elanamalekan/) [Twitter](https://www.twitter.com/apex-lisasmith) ### Mehrdad (Meyer) Rahmanian [Follow me on LinkedIn](https://www.linkedin.com/in/mehrdad-meyer-rahmanian-532b1313b/) Life Insurance & Retirement Planning Specialist ![Mehrdad (Meyer) Rahmanian](https://www.efa.agency/hubfs/Meyer%20HS.png) Mehrdad (Meyer) Rahmanian Life Insurance & Retirement Planning Specialist About Mehrdad (Meyer) Rahmanian Mehrdad “Meyer” Rahmanian brings the perspective of a former downtown Los Angeles business owner to his role as a Life Insurance and Retirement Planning Specialist at Eternity Financial Alliance. After witnessing how many business owners lacked financial education and protection, Meyer was inspired to help others make their money work for them—safely and strategically. Today, he focuses on empowering clients through life insurance, annuities, and retirement strategies designed to protect what they’ve built and secure their future. [LinkedIn](https://www.linkedin.com/in/mehrdad-meyer-rahmanian-532b1313b/) [Facebook](https://www.facebook.com/apex-lisasmith) [Instagram](https://www.instagram.com/meyerrahmanian/) [Twitter](https://www.twitter.com/apex-lisasmith) **Start Building Your Legacy Today** **Don't leave your legacy to chance.** Begin wealth building and preservation process today by contacting our dedicated team. We offer a complimentary consultation to assess your needs and provide you with a clear path forward towards financial success. 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